In our previous blog, “Five Reasons for Transport Operators to Introduce Mobile Ticketing”, we explored a range of benefits that mobile ticketing offers public transport operators, such as improving operational efficiency and reducing costs, reaching a broader audience, and enhancing the commuter experience. As digital solutions become increasingly necessary to meet the evolving expectations of today’s commuters, mobile ticketing is a key driver for modernizing public transport systems and staying competitive in a rapidly changing market. 

With increased variety of public transportation modes, more complex routes and distances, the future of transportation is leaning towards multimodality. This shift is being driven by the commuter need for faster and user-friendly options to get home through seamlessly taking multiple public transport types. Introduction a digital multi-modal ecosystem or joining the greater existing one has changed from just a strategic advantage to a necessity for future growth.

Closed-loop card-based ticketing systems often result in long queues, frustrated commuters, and significant operational costs for transport operators, who need to issue specific transportation cards for the users and suffer through integrating their system with third-party offers. Municipalities, on the other hand, face challenges in managing subsidies, ensuring transparency, and adding new city services into the ecosystem.