Over the recent years, BRT (Bus Rapid Transit) has gained massive popularity. Over 34 million passengers ride on BRT on a daily basis across the globe while 61% of those journeys happen in Latin America. It is therefore not an understatement to say that BRT is the king of transportation in the region! It represents both a convenient and fast travel mode for passengers worldwide. Yet today, the increased demand for modern technologies in BRT deprives operators from almost half of their potential customers, those carrying payment cards and willing to pay digitally.