Open-loop account-based ticketing
Understanding open-loop payments
What is open-loop?
Open-loop payments are attracting attention worldwide as a convenient method of paying for transport and other services. Open-loop means any payment method can be used to make payments without having to be part of the system itself. In essence, a customer can use their existing contactless card to pay for a journey even if they are not affiliated to the transport network. A single payment method can therefore be used for multiple payment services.
What is closed-loop?
In closed-loop systems the payment method (a card) is linked to the system. For example, a transport card distributed by an operator can only be used for services provided by this operator, such as the Oyster card in London. Most operators functioning as closed-loop models face higher maintenance costs and have fewer options for managing fares, which are more complex and have to be applied at different levels of the system. From the customer’s perspective, closed-loop means a card is required and needs to be funded either through top up or subscription. Ticket counters and vending machines are still required in this scenario, further increasing maintenance costs.
Open-loop payment is often associated with account-based ticketing. Moving away from card-centric programmes, each customer has an account held in the cloud which carries all the necessary data to determine their fare. Rules are set by operators and automated, enabling instant payment. Through this account, customers can use the app to get a 360 degree view of their activities even if they use multiple payment methods.
Open-loop is also associated with contactless payments. Card based debit or credit contactless payment instruments can be used to transact via local, Visa, Mastercard, Amex, or UnionPay card schemes. Emerging payment methods such as mobile wallets (ApplePay, SamsungPay, GooglePay, Alipay and others) are enabled while NFC-enabled wearables such as smart watches or wristbands are increasingly used at city attractions or events, removing the need to wait in line.
Which options does O-CITY offer?
Although open-loop is becoming the most widely adopted payment method across cities worldwide, some operators still opt for a closed-loop system as a transition to cashless and contactless payment. With this in mind, O-CITY is interoperable with all payment methods allowing the customer to track their payment history from the app while operators manage payment choices from their portal. O-CITY is a dual model that can cater for the specific needs of operators and their customers worldwide.
Open up the city
We believe that allowing customers to pay the way they want delivers a frictionless experience with direct impact on digital payment adoption. Enabling open payments and adding value-added services for these payments to be accepted for transport and other services makes for smarter cities and more satisfied customers.
Benefits – everyone wins
Transport service providers
- Cost reduction
- No infrastructure investment
- Quick deployment
- New revenue generation
- Increased efficiency with easy and quick centralised updates
- Reduced fraud and losses
- Simplified fare management
- 360 degree view of activities
- Payment choice
- Self-service management
- Remove ticketing waiting time
- Automated personalised pricing
- Applied incentives, discounts and social benefits
- Insights and smart planning
Real life use cases of the O-CITY platform
‘Tullave’, the card provided by Recaudo Bogota in a closed-loop card system, posed some challenges: costly usage, outdated infrastructure, limited choice of payment methods and low speed of service.
Switching to O-CITY's complete open-loop payment system enabled customers to pay using the payment instrument of their choice.
Gain insights by reading the O-CITY Blog
Open loop payments, data analysis and AI will transform public transport into sustainable transport
Nearly 10 years ago, the world’s biggest multilateral development banks pledged over 175 billion dollars to fund sustainable transportation systems over the next 10 years. Ten years later, today, ‘sustainable’ stands for much more than a cleaner and safer transport system targeting congestion, reduction of exhaust fumes and cutting down on the economic loss of hours lost in transport.
Deciding whether to pay with cash or card is becoming an increasingly common question when paying for parking spaces, public transport rides, museum access or medium-value store purchases. A seemingly simple question which in reality hides more more from the subconscious trust towards paying digitally to the underworld of technology. However, consumers do not always have the choice of payment method since the capability to pay using cash or card is usually determined by the operator providing the services.